CNET - (Credit: Facebook) Facebook hopes to make its mobile ads more enticing to viewing audiences and advertisers alike with an upgrade that lets developers run video ads in the News Feed on iOS and Android to tempt people to download their applications. The social network announced Monday that advertisers can start using video creative in their mobile app ads, a relatively new but popular unit that lets application developers pay to promote their apps through Facebook's mobile News Feed. The mobile app ad, formerly known as the mobile app install ad, is arguably Facebook's most important unit as members spend more time social networking from smartphones. Earlier this month, Facebook enhanced the units and let developers insert calls to action to encourage existing users to take specific app actions such listen to a song or watch a video. Not to be confused with the long-rumored, auto-play video ads, the new mobile app ads with video will require a person to click play to watc
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